Founder & editor
Best by Lauren
The editorial-first affiliate publication you are reading. Best-of guides, the awards, the map.
Visit →Founder files
Everything I’m building
The companies, the storefronts, the tools I actually pay for, and what I have learned doing it.
The companiesWhat I run
The storefrontsWhere the links live
@lorynworld
ShopMy
Everything I link, in one shoppable shelf.
Link to comeStorefront
Amazon storefront
The Amazon half of the same list.
Link to comeThe tools
The software, systems, equipment and travel kit I actually pay for — with what each one replaced. To come.
What I’ve learned
The things I would tell someone starting the same businesses two years earlier. To come.
By introduction
The Best Friend Circle
A private body of founders, operators and principals. Curated introductions and year-round convening — peer support, supplier and manufacturer introductions, regulatory navigation, and distribution-channel intelligence.
Membership is by introduction and application. It is separate from Bestie, and deliberately so.
