Beauty / Vol. I Best Of 7 products · Updated September 15, 2026

THE 7BESTTHINGS

One year, one bathroom shelf, and the 7 things that earned their place on it.

A beauty haul spread out on the bed
The shelf, edited down · September
Sweed lash serum held in hand
Fresh blowout in the salon mirror
six of these were repurchased twice →
Lauren tested
Words & testing · Lauren Fowler Open story ↓ Photograph · Lauren
Filed under
Beauty / Best Of / The Year

Tested over
12 months

Prices checked
09.15.2026

Published
January 14, 2026

Best by Lauren may earn a commission when you shop through certain links. Every product here was bought with my own money or tested for at least six weeks. No brand has paid to be included, and nothing is ranked higher because it pays more.

Everything I tested this year, narrowed to 7. The rule for making this list was simple: I had to have bought it again, or be about to.

There is no order of importance here beyond the first five, which are the ones I would take if I could only keep five.

The ShortlistJump to a product
01
Serums held up against the hills
Augustinus Bader
Best overall✦ 2027 Winner · Best Moisturizer
Augustinus Bader

The Rich Cream

I resisted this for two years because of the price and the hype, in that order. Then a facialist in Seoul put it on half my face and I spent the flight home touching one cheek. It is thick without being greasy, and skin looks like it slept eight hours when it slept four.

Why I love it
Works under makeup, works over retinol, works at 30,000 feet.
Good for
Dry to normal · Winter · Long-haul · Post-treatment
The verdict
expensive, and I’ve bought it four times
Shop — $290AmazonBrandShips US · UK · EU
02The $18 one that beat everything
Beauty of Joseon

Relief Sun: Rice + Probiotics SPF 50+

I have tested more sunscreens than is reasonable and this is the one I hand to people. It sinks in like a moisturizer, sits under foundation without rolling, and costs less than lunch. I buy it four at a time.

Why I love it
No white cast, no pilling under makeup, no sunscreen smell.
Good for
Every skin type · Under makeup · Daily · Humid climates
The verdict
the $18 one that beat the $60 ones
Shop — $18YesStyleOlive YoungShips worldwide
Beauty of Joseon serum and Anua 10+ held up against the hills
Beauty of Joseon
03
PDRN cream and Madecassol tube
Medicube
The obsession✦ 2027 Winner · Best PDRN Product
Medicube

PDRN Pink Peptide Serum

PDRN was everywhere in Seoul and I was ready to be unimpressed. Two weeks in, someone asked what I had done. That is the entire review.

Why I love it
Skin looks lit from underneath the next morning. Every time.
Good for
Dull skin · Before an event · Post-clinic
The verdict
the one people ask about
Shop — $32YesStyle
04
Sweed

Lash Lift Serum

I have tried four of these and returned three. This is the one where the before-and-after was obvious enough that people noticed before I mentioned it. Six weeks of nightly use, and now I keep one in every bag.

Why I love it
The only one where I could see it in photographs, not just in my head.
Good for
Sparse lashes · Between extensions
The verdict
six weeks and I stopped wearing mascara
Shop — $89Amazon
Sweed lash serum held in hand
Sweed
this one →
05
Fresh blowout in the salon mirror
Oribe
Oribe

Gold Lust Dry Shampoo

Expensive for a can of dry shampoo and I have made my peace with it. Nothing else takes hair from unwashed to deliberate in one minute.

Why I love it
It smells like a hotel lobby and adds actual volume, not just absorption.
Good for
Day three · Travel · Fine hair
The verdict
third day hair, no one knows
Shop — $48Amazon
06
Nécessaire

The Body Lotion

The rare body lotion that does not announce itself. I layer it under everything and it has never once argued with a fragrance.

Why I love it
No fragrance to fight with a perfume, and it actually absorbs.
Good for
Daily · Sensitive skin · After sun
The verdict
smells like nothing. perfect.
Shop — $25Amazon
Legs on a towel in the sun
Nécessaire
07
Celimax noni serum among the bathroom bottles
La Roche-Posay
The $16 fix
La Roche-Posay

Cicaplast Baume B5

Not glamorous and not trying to be. This is the tube I reach for when I have overdone the actives, when the plane has dried me out, or when a new product has gone badly. It fixes things in a night.

Why I love it
Wind-burn, over-exfoliation, a bad reaction to hotel soap — all of it.
Good for
Irritation · Post-treatment · Flights · Anywhere dry
The verdict
the $16 fix for everything
Shop — $16Target
The year in products10 frames · Twelve months
A beauty haul spread out on the bed
The shelf, edited
Sweed lash serum held in hand
Everyone asks
Fresh blowout in the salon mirror
Before and after lash comparison
Brand-supplied
A haul of Korean skincare laid out on the bed
The bathroom shelf in Malibu, skincare lined up
Grey flatlay of fragrance vials, a black lipstick, car key and a lace pump
Heart-shaped compact held up in front of swan-print wallpaper and glass shelves
Breakfast and a makeup bag spread on a desk facing dunes and the sea
A wavy-edged full-length mirror in the hallway
Where it all gets checked
Questions
How do you decide what makes the list?

I have to have repurchased it. That single rule cuts a year of testing down to about twenty-five things and removes everything I was excited about for a fortnight.

Do brands pay to be included?

No. Nothing on this site is included because a brand paid for it, and nothing is ranked higher because it pays more. The full policy is on the editorial standards page.

Best by Lauren Awards 2027
xo Lauren
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